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Overview
Differences Unite Us All
We WORKED WITH
Rogers Sports & Media
THE SETUP
Rogers Sports & Media went “All-In” and committed a minimum of $10 million in free advertising and creative services to local businesses and charities that are owned by or support BIPOC and equity-seeking communities over the next 5 years.
WHAT’S COOL WAS
We put our money where our mouth was and created a custom website to receive applications for our newly cemented “ALL-IN” initiative. Each successful applicant will receive up to $250,000 in media value and creative support from Rogers Sports & Media specific to their business and organization’s needs. To do this, we will use some of Canada’s most beloved media brands and trusted influencers to get the word out, including Sportsnet, Citytv, OMNI Television, Breakfast Television, Cityline, more than 50 radio stations, and beyond.