You know that good vibe you get when your tune comes on at work? We harnessed that energy to build an immersive Toronto-based multiplatform spring campaign in 2020.
WHAT’S COOL WAS
The numbers behind this mass media campaign are the real story here. We’re talking 2 months of pitching, 1 month of pre-pro, 2-day casting that brought in 54 talent, a day of fitting and a full day of filming and photographing 14 people. That effort churned out 135 digital pieces, 301 print deliverables, 97 videos, more than 80 social units and beyond.