Overview
When Your Song Comes on at Work
We WORKED WITH
CHFI Radio
THE SETUP
You know that good vibe you get when your tune comes on at work? We harnessed that energy to build an immersive Toronto-based multiplatform spring campaign in 2020.
WHAT’S COOL WAS
The numbers behind this mass media campaign are the real story here. We’re talking 2 months of pitching, 1 month of pre-pro, 2-day casting that brought in 54 talent, a day of fitting and a full day of filming and photographing 14 people. That effort churned out 135 digital pieces, 301 print deliverables, 97 videos, more than 80 social units and beyond.
THE BAKERY
THE FLOWER SHOP
THE OFFICE
THE TAXI
OUT-OF-HOME ADVERTISING
