We gave NHL fans a jolt of excitement with the 2021 season campaign launch. “It’s On” started curiously with an anonymous source in a remote Canadian escape announcing the start of the year to the Sportsnet team who was on standby to answer the call. Peppy and poignant, the message was loud and clear for hockey buffs to bust out the jerseys and tune in on Sportsnet. #ItsOn
WHAT’S COOL WAS
The “It’s On” concept was a toolkit built for marketing teams nation-wide to use as a base to add their regional spin. The campaign carried over from market-to-market and across multi-platform media to the delight of fans from coast to coast.