Promote Canada’s premier world-class tennis tournament with a campaign that’s worthy of the world’s best players. Oh, and make it stand out.
WHAT’S COOL WAS
We tackled two major pain points for the client. 1: Casual fans recognize the big names of the sport but not the faces; to date, all campaigns relied heavily on players’ faces only. 2: Advertising game matchups was a near-impossible task due to sport’s nature: Players pull out at a moment’s notice, and matchup changes daily. To address these issues, we developed a system that allows for rapid updating of players, aligns names with faces, and assures brand consistency with internal and external partners.