Close
Type at least 1 character to search
Back to top
Overview
That’s One Small Step for Stan
We WORKED WITH
Sportsnet, The NHL, Blirp Studio
THE SETUP
Who knew? It turns out Minnesota Wild star defenceman Matt Dumba could get a side hustle as Creative Director. During NHL media day, we asked him what his ultimate Stanley Cup Playoffs commercial would look like, and with the help of Blirp Studio, we made his fantasy-adventure come to life.
WHAT’S COOL WAS

We let an athlete come up with the idea. Dumba imagined a series of vivid scenarios that took the Stanley Cup to the moon and back. His VO is a key element in the spot, as his inflections and raw passion were paramount to its success. We knew it needed to be fluid with clever transitions between scenes, so animation was the way to go. After composing our first animatic, we decided on a combo of frame-by-frame animation and flat-shade 3D. After we illustrated each scene, we hooked up with our friends at Blirp Studio and had them do their thing. Here’s how it went down.

Dumba Playoff spot: 1st animatic