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Overview
Sports Fan Life Coach
We WORKED WITH

Sportsnet

THE SETUP
Meet Rowen S. N. Potts, the campy Sports Fan Life Coach who offers consumers guidance about the benefits of Sportsnet Now. The campaign centred around Rowen’s character in a series of witty spots and made a play for fans to avoid cumbersome cable, say no to pirating and join a community that can stream live sports anywhere they want (yes, even in the loo).